SmART Summit

"The New Normal"

July 13-17, 2020


This year the annual smART Summit put on by the Cincy Emerging Art Leaders and ArtsWave was a series of virtual webinar sessions from July 13th-17th. Below is the list of webinars and guest speakers.


Rethink Loyalty and Disrupt Business as UsualĀ 

Presenter: Katie Maltais

Arts in Medicine: Panel Discussion on Cross-sector Partnerships for Community Wellness


  • Joyce Bonomini, Cincinnati Arts
  • Kim Popa, Pones Inc.
  • Kelly Richey, Self-Care Providers
  • Ian Forsgren, Pones Inc.
  • Kurt Myers, UC Health

Working Sessions:

Working Sessions are opportunities to share ideas and challenges of the New Normal, including new health guidelines and addressing racial equity. Each Working Session has a focus area.

  • Re-Opening Physical Spaces
    with Kelly Biscopink, General Manager at Aronoff Center, Cincinnati Arts Association
  • Development, Continuing to Engage Members
    with Rachel Kirley, Development Director, Cincinnati Playhouse in the Park
  • Shifts in Marketing and Public Relations
    with Jill Dunne, Director of Marketing and Communications, Cincinnati Art Museum
  • Programming Pivot, Continuing to Serve Your Community
    with Andrew Hungerford, Producing Artistic Director, Know Theatre of Cincinnati

Watch the "Rethink Loyalty and Disrupt Business as Usual" Presentation by Katie Maltais

When it comes to increasing loyalty, are arts administrators continuing to try to fix a broken system rather than changing that system entirely to meet our new reality? Four years ago, Denver's Curious Theatre Company began an incubation period for a new form of arts administration wholly developed in-house (THE LOYALTY TARGET), devised to increase patron loyalty, patron diversity, and disrupt business as usual. This methodology creates a unified administrative team that values patron loyalty above all and measures loyalty in both monetary and non-monetary ways. Curious saw enormous changes in just two years of this trial, including tripling the percentage of audience members who identify as people of color and more than doubling annual appeal income, while also rapidly growing subscription revenue. It was this loyalty and financial support that buoyed Curious through the initial theatre closures due to Covid-19. In this session, Katie Maltais, Curious’ Managing Director, will discuss THE LOYALTY TARGET and how these concepts can be applied to organizations of all budget sizes.