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"The New Normal"

July 13-17, 2020


Join Cincy Emerging Arts Leaders and ArtsWave for the annual smART Summit. This year's smART Summit will be virtual with a series of panels and working sessions. 

Cost: Free; Registration at bottom of page

Panel Schedule:

July 14, 12:00-1:30 pm: Rethink Loyalty and Disrupt Business as Usual

July 17, 9:00-11:00 am: Arts in Medicine

Working Sessions:

Working Sessions are opportunities to share ideas and challenges of the New Normal, including new health guidelines and addressing racial equity. Each Working Session has a focus area.

July 13, 1:00-2:30 pm: Re-opening Physical Spaces

July 14, 9:30-11:00 am: Development/Fundraising/Memberships

July 15, 1:00-2:30 pm: Marketing/Public Relations

July 16, 9:30-11:00 am: Programming (general public/education/community)


Panel Descriptions:

Rethink Loyalty and Disrupt Business as Usual

When it comes to increasing loyalty, are arts administrators continuing to try to fix a broken system rather than changing that system entirely to meet our new reality? Four years ago, Denver's Curious Theatre Company began an incubation period for a new form of arts administration wholly developed in-house (THE LOYALTY TARGET), devised to increase patron loyalty, patron diversity, and disrupt business as usual. This methodology creates a unified administrative team that values patron loyalty above all and measures loyalty in both monetary and non-monetary ways. Curious saw enormous changes in just two years of this trial, including tripling the percentage of audience members who identify as people of color and more than doubling annual appeal income, while also rapidly growing subscription revenue. It was this loyalty and financial support that buoyed Curious through the initial theatre closures due to Covid-19. In this session, Katie Maltais, Curious’ Managing Director, will discuss THE LOYALTY TARGET and how these concepts can be applied to organizations of all budget sizes.

Arts in Medicine: an emerging field in cross-sector partnerships for community wellness

Arts in Medicine is a new field characterized by cross-sector community arts and partnerships. Health is paramount to quality of life, and quality of life is key for health. The arts are important to quality of life, and creativity has been proven to be integral to both personal and community well-being and health.This unique circumstance has led to the development of the arts in medicine field, a cross-sector community arts practice. Learn about the key components of arts in medicine field in this interactive panel discussion.
Joyce Bonomini, Cincinnati Arts Association, moderator
Kurt Meyers, UC Health
Pam Jurgens, harpist
Kim Popa, Pones
Ian Forsgren, Pones